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Research papers

Organizational buying behavior

This paper is part of an international study. It discusses the behaviour of purchasing managers and the people they interact with throughout the purchasing process. After a brief description of the methodology used, the first part focuses on the...

Catalogue: Seminar 1992: Business To Business Marketing
Authors: Andrew C. Gross, Renaud de Maricourt, Francis Malige
June 15, 1992
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Citation

Gross, de Maricourt and Malige (1992a, June 15). Organizational buying behavior. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/organizational-buying-behavior